datadog

Unveiling Digitam: A New Chapter in Observability Guidance

Nicolas Narbais

04 Nov 2025 — 1 min read

When we first set out to build this product, we had a simple mission: help teams get more value out of Datadog.

We saw how easy it is for observability costs to spiral, how hard it is to measure true coverage, and how quickly execs start asking: “Are we really getting ROI from this?”

That mission hasn’t changed. But our brand has.

Why Digitam?

We wanted a name that reflects what we stand for: clarity, focus, and growth.

Distinctive: something memorable, that stands out in a world full of “data-”
companies.
Focused: rooted in digital performance and optimization, just like the teams
we serve.
Future-proof: ready to evolve as we move beyond Datadog optimization into
the wider observability ecosystem.
Meaningful: born from the fusion of Digital and TAM (Technical Account
Manager), Digitam captures our role as your digital observability advisor.

That’s how Digitam came to life, a natural evolution of our vision and product.

What stays the same

Our product: still the fastest way to plug into Datadog and instantly spot
inefficiencies.
Our mission: to maximize your observability ROI: cut waste, improve
coverage, and guide you with clear, prioritized and actionable steps.
Our speed: connect in minutes, see insights right away.

Try it for yourself

For those who’ve made it this far thank you.

Here’s a first look at our new interactive demo:

What’s next

The name is new, but the mission is expanding.

We’re building towards a smarter, leaner, and more valuable observability experience. For every engineering team and every executive dashboard.

👉 Explore the new Digitam.io
👉 Subscribe on YouTube
👉 Follow our journey on LinkedIn

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